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	<title>word of mouth... in writing!</title>
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	<description>News and information for iplug users</description>
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		<title>Where do Plugs come from? pt 2</title>
		<link>http://iplugblog.com/?p=110</link>
		<comments>http://iplugblog.com/?p=110#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:09:51 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=110</guid>
		<description><![CDATA[Continuing from the last post, we add to our ‘Ask for Plugs’ strategy;

From now on, every time you finish with a customer, ask them for a Plug
Get hold of some P.O.S material from iplug and put it strategically around your workplace, or wherever customers can see it – counter, vehicle etc.
Next time you get your [...]]]></description>
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		<title>Where do Plugs come from?</title>
		<link>http://iplugblog.com/?p=105</link>
		<comments>http://iplugblog.com/?p=105#comments</comments>
		<pubDate>Tue, 27 Apr 2010 02:29:30 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business feedback]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=105</guid>
		<description><![CDATA[Can you recall back in school there was always some little kiss a*** in class who had a happy knack of being found sitting on the mat when teacher came in? This while the rest of you were cavorting or throwing stuff or generally doing what kids do. Never mind that two minutes earlier he/she [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Before you Slap, pt 1</title>
		<link>http://iplugblog.com/?p=20</link>
		<comments>http://iplugblog.com/?p=20#comments</comments>
		<pubDate>Tue, 27 Apr 2010 01:52:19 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Plugging]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=20</guid>
		<description><![CDATA[
It’s easy to be quick on the Slap Trigger. A business screws something up, you get mucked around, and then you seethe with annoyance. iplug offers the perfect release for all that pent-up frustration; log in and Slap the rotters! It’s instant, it’s cathartic and it’s convenient. We should all do it – like installing a [...]]]></description>
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		</item>
		<item>
		<title>Who can I Plug?</title>
		<link>http://iplugblog.com/?p=85</link>
		<comments>http://iplugblog.com/?p=85#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:26:33 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Plugging]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[business feedback]]></category>
		<category><![CDATA[iplug]]></category>
		<category><![CDATA[Plug]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=85</guid>
		<description><![CDATA[I’m primed, ready and full of un-fired Plugs, so who can I target?
The quickest and easiest way to answer this question is probably to ask who can’t you Plug?
One; you can’t Plug your own business. That’s a given (and against the rules). If you own a business, you can ask others to Plug you, but [...]]]></description>
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		<item>
		<title>Anonymous, or obvious?</title>
		<link>http://iplugblog.com/?p=79</link>
		<comments>http://iplugblog.com/?p=79#comments</comments>
		<pubDate>Sun, 01 Nov 2009 20:37:08 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Plugging]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=79</guid>
		<description><![CDATA[When you sign up as a Registered User of iplug – a ‘Plugger’ – you have the opportunity to set your ALIAS. This has to be unique on the site, but it can be anything; your nickname from school, your first name followed by 001 or a 69, your favourite X-Men character… anything goes.
But have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your business the best in its class?</title>
		<link>http://iplugblog.com/?p=71</link>
		<comments>http://iplugblog.com/?p=71#comments</comments>
		<pubDate>Mon, 20 Jul 2009 23:07:44 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business surveys]]></category>
		<category><![CDATA[compliments]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[iplug]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=71</guid>
		<description><![CDATA[People like dealing with the best. The only barriers to everyone having the very best of everything are price and ignorance.

Price
  Not all motorists drive Beemers, Jags and Bentleys. Why? Because they cost more than Fords, Mazdas and Kias, that’s why. If the price tags of the former were lowered to match the latter [...]]]></description>
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		<title>I don’t want to be Slapped!</title>
		<link>http://iplugblog.com/?p=68</link>
		<comments>http://iplugblog.com/?p=68#comments</comments>
		<pubDate>Wed, 15 Jul 2009 04:39:39 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[compliments]]></category>
		<category><![CDATA[iplug]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Plugging]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=68</guid>
		<description><![CDATA[It seems the biggest barrier to businesses joining the iplug community and collecting feedback from their customers is the fear of being Slapped.
“I don’t want to ask a customer what they thought of my service in case they tell me they didn’t like it.”
Forward-thinking businesspeople know this is a crock. It’s a bit like saying [...]]]></description>
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		<item>
		<title>Where do you keep your testimonials?</title>
		<link>http://iplugblog.com/?p=63</link>
		<comments>http://iplugblog.com/?p=63#comments</comments>
		<pubDate>Fri, 10 Jul 2009 21:33:35 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business surveys]]></category>
		<category><![CDATA[compliments]]></category>
		<category><![CDATA[iplug]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=63</guid>
		<description><![CDATA[And no, that’s not a rude question.
When you receive an email of thanks, or a physical letter from a pleased client, what do you do with it? Is it filed in a cabinet in your office? I suspect that it is. (If you can even be bothered printing the email, that is.)
So the real question [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business cancers</title>
		<link>http://iplugblog.com/?p=18</link>
		<comments>http://iplugblog.com/?p=18#comments</comments>
		<pubDate>Thu, 02 Jul 2009 22:36:56 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[business surveys]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=18</guid>
		<description><![CDATA[
At the risk of sounding a little controversial, let me make a statement here; there are a lot of parallels between running a business and preventing cancer. 
Cancer is a debilitating disease that can begin in any part of the body, spread to healthy flesh and organs under its own steam, and if left untreated [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do I get more sales?</title>
		<link>http://iplugblog.com/?p=58</link>
		<comments>http://iplugblog.com/?p=58#comments</comments>
		<pubDate>Sun, 28 Jun 2009 21:11:52 +0000</pubDate>
		<dc:creator>GaryC</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[iplug]]></category>

		<guid isPermaLink="false">http://iplugblog.com/?p=58</guid>
		<description><![CDATA[An often-asked question from business owners, and on the surface it’s perfectly sound. More sales means more profit, right? So how DO you get more sales?
Hang on though, before we get into this, do more sales really mean more profit?
If you owned, say, a Plasma TV shop, and you halved all your prices, you’d get [...]]]></description>
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