And no, that’s not a rude question.

When you receive an email of thanks, or a physical letter from a pleased client, what do you do with it? Is it filed in a cabinet in your office? I suspect that it is. (If you can even be bothered printing the email, that is.)

So the real question is… what good are these documents to you?

Your testimonials are extremely valuable. These are your PROOF POSITIVE that you’re capable of doing a good job, that you have happy clients or customers. Your testimonials, more than your logo or your company motto, are more likely to convince a new customer to do business with you.

And yet they’re stuffed in a drawer (probably locked) where nobody can see them!

iplug is a feedback site. You can think of it as a ‘feedback management tool’ or a ‘testimonial display case’. Imagine that you receive an email thanking you for your service, and you reply “Thanks for that, do you want to give me a Plug?” The email author logs into www.iplug.co.nz and Plugs you. That now gives you 25 Plugs on your page. The next time someone asks for a quote or shows some interest in doing business with you, you can say “go to our iplug page and ‘check out our Plugs’”. Now everyone can read what your happy customers say about you.

More to the point, it’s a lot easier for you to initiate the feedback in the first place, to actually ask every client or customer “do you want to give me a Plug?” rather than wait for the one-in-thirty who can actually be bothered, to write a testimonial.

Just a note; you don’t have to wait until a new customer shows interest to show off your Plugs either. Imagine a notation or a button on your current advertising that tells the world to check out your Plug Rating.

If your testimonials are quietly rotting in a cold drawer somewhere (or if you don’t have any!), use iplug to initiate, collect, manage and display your feedback now!