About

The iplug blog is where the creators of iplug communicate with the users of iplug.

For all the mechanics and workings of iplug, please refer to the main website www.iplug.co.nz

What is iplug really about?

If you’ve read our main website, then you’ve probably figured it out. We want to make our country a better country, and specifically we want all Kiwis to get a better deal.

So the prime reason for this site is simple – let’s support those thousands of Kiwi businesses that are giving it a go; that are doing their best. By Plugging them we help create a culture of positive reinforcement in this country. Very simple concept really – we reward the behaviours we want, and by doing so we will get more of them.

We would like a see a country where Plugging is so common, that every business and organisation treats each customer as a potential Plugger.  We all respond to incentives and businesses are no different – make ‘word-of-mouth’ really work for them, and they will want it.  And the only way to get word-of-mouth is to please your customers – and that’s good for all of us.

We also want to provide good business role models for everyone entering business, especially the younger generations. We want these people to understand the association between serving your customers needs and being rewarded.

We want to show that it is possible to offer real promotional value to our customers at a fraction of the price of other forms of marketing, while potentially supporting schools and charities and others who need it.

But it runs deeper that all of that. Here’s the SECRET AGENDA!
Kiwis can be the world’s best supporters, but we can also be big critics when things don’t go so well. We’d do much better if we backed ourselves a bit more, and if we supported those kiwis that do give it a go. We’d be better off as a country and we’d be happier about who we are as a people.

Let’s be honest – we’ve allowed a culture of blame to develop in this country. The thing is, people who blame make themselves victims, and victims are not winners. We are iplug believe that kiwis are winners and need to realise it more.

We want to see NZ get out of the bottom of the OECD, and believe this can only be done on the back of smart business.  And smart business has grass-roots origins – as businesses being very good at providing what the customer wants, and as kiwis being prepared to back our people who are giving it a go.

Our contribution is to create a website where good performance is acknowledged and rewarded; where positive reinforcement is the tool, and where it’s cool to do well.

Will you help us please?